It is one think to know that you don’t know something, but it can be altogether different when you try to properly attack it and learn it from scratch. For me I believe that I understand the principles of lead capture and slowly turning them into customers and fans, but the actual execution of these activities is baffling me. I need to learn internet Marketing for the very beginning.
I have never really approached it as a dedicated learning experience. Instead I have just chipping away at it with little disconnected experiments that never get put in to practice.
This time I though that I would try and document my experiments and share my learning experiences. Who knows? The material itself may be of interest to someone as well.
Lets Get Started From Scratch
I have had this blog running for a long time now but it has become more of a crash test dummy for some testing of plugins etc that I have though I might implement on the my business site at Brainmates and ultimately anything that I learn here and is successful I will apply over there. This means that if you visit this site it may appear broken (and sometimes it will be) but think of it more as a work in progress. As a result I need to work out what I have here already.
- The site is running WordPress on a hosted server. I don’t know any PHP to code it. I tried to learn once but it was a mess. This means that I will be avoiding solutions that require coding.
- I have a number of Plugins already installed (but not all active)
- Acuity Online Appointment Scheduling
- Paid Memberships Pro
- WP eMember
- WP eStore
I don’t have any analytic set-up though so that will be happening from scratch as well. Today I heard about a Hubspot which seems to do most of what I wanted but was really expensive. so I am going to start by looking for an alternative that works with WordPress.
Search term: “hubspot alternatives wordpress”
I will start at the start with the first result – How to use WordPress and Other Resources to Achieve the Functionality of HubSpot – Sounds like a pretty good start.
First Stop – SEO:
The first recommendation is for WordPress SEO from Yoast. After bit of a look around this looks pretty good and it looks like it is free. Since I have no budget yet this is a good price.
In my next post I’ll share my WordPress SEO experience.